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Bon Bon Inc.

Bon Bon Inc. needed to feel elegant and playful in equal measure. The identity balances the two through contrast: a clean, restrained logo gives the brand its composure, while colourful packaging and an expressive visual language bring the fun. Keeping the logo simple leaves room for the surrounding elements to be more adventurous without competing for attention. Together, they give the chocolate brand a sense of occasion without making it feel too precious to enjoy.

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Brand Identity · Packaging Design · Visual Language · Logo Design · Brand Applications

Bon Bon Inc. chocolate brand identity and packaging design
Bon Bon Inc. colourful chocolate packaging design
Bon Bon Inc. packaging combining elegant typography with playful graphics
Bon Bon Inc. branded packaging and printed collateral
Bon Bon Inc. packaging design balancing elegance and playfulness
Bon Bon Inc. chocolate brand art direction and packaging
Bon Bon Inc. visual identity applied across chocolate packaging

So, what are we making?

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