The Caravan’s identity was built around a feeling of elegant opulence, giving the multi-brand store a distinct presence of its own. At its centre is a monogram formed from two intertwined Cs, with an S running through them as a quiet reference to the owner’s name. This personal detail gives the symbol meaning beyond decoration. The monogram anchors the wider identity, creating a recognisable signature for a store that brings different brands together under one roof.

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Visual Direction · Retail Branding · Packaging · Brand Applications